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What It Means to Use Story in Marketing

What It Means to Use Story in Marketing

Let’s clear up some confusion about stories. Telling stories for the sake of telling stories will NOT grow your business. Think about the last time somebody was telling you a story and you checked out. Maybe the story was too long, maybe it had no point, or maybe you...

How Storytelling Can Crush Your Authority

How Storytelling Can Crush Your Authority

How often do you insert yourself into the stories that you tell? What role do you play in those stories? Do those stories position you as a person of authority or a person struggling to find her way in the world? I was inspired to write this post after attending a...

Branding vs. Marketing: Which Do You Need?

Branding vs. Marketing: Which Do You Need?

At the recent StoryBrand Live workshop, Donald Miller said something that caught my attention:Multi-billion-dollar companies can afford to do branding, but what most small businesses need is marketing.What does that mean? What’s the difference between branding and...

10 Completely Free Ways to Invest in Yourself

10 Completely Free Ways to Invest in Yourself

I’m a business owner and a mom. Every moment of every day, it seems there is somebody or something that needs my urgent attention. If you’re one of my readers, you might also be a doctor, with an entourage of patients putting their health in your hands. People rely on...

Best of 2018

Best of 2018

December 14, 2018I launched the ND Pen website exactly one year ago. My vision was for it to be a resource for naturopathic doctors and other integrative practitioners who want to grow their businesses through online marketing. I know that the online space offers an...

3 Ways to Thank Your Patients

3 Ways to Thank Your Patients

It feels fantastic to be thanked. I volunteered to help the second graders build a city as a math project the other day. We had fun cutting buildings out of construction paper, measuring their sizes, and calculating their different heights. But the moment that stuck...

You Do All the Things

You Do All the Things

As I drove home from the Colorado Association of Naturopathic Doctors (CoAND) Conference on Saturday night, I reflected on all I had learned. But my biggest takeaway surprised me. It wasn’t the latest research on lipopolysaccharides, regenerative therapy, or the...

Time Hacks for Consistent Content Creation

Time Hacks for Consistent Content Creation

What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each time it comes out or listen to a podcast once a week. Most things we do...

To Teach or To Sell: The ND Blogger’s Dilemma

To Teach or To Sell: The ND Blogger’s Dilemma

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet. It should come as no surprise, then, that my ND friends and colleagues return blank stares when I tell them that their blog...

About Sarah at Wellness Website Pro

Sarah Cook, ND, is a StoryBrand Certified Copywriter for health and wellness businesses. If you're a naturopathic doctor, functional medicine practitioner, or anybody with a message of health, Sarah is your copy gal. The right words can turn your website into a revenue-generating asset and take your business from ignored to adored. Find out how here. 

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