Copywriting vs. Content Marketing: Which Do You Need?

Copywriting vs. Content Marketing: Which Do You Need?

Copywriting vs. Content Marketing: Which Do You Need?   The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting and...
Content Marketing for Naturopathic & Functional Medicine

Content Marketing for Naturopathic & Functional Medicine

Content Marketing for Naturopathic & Functional Medicine Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.  How, then do you educate people on the...
2 Best Digital Tools for Everything: Part 3 (Social Media)

2 Best Digital Tools for Everything: Part 3 (Social Media)

2 Best Digital Tools for Everything: Part 3 (Social Media) (This post is part of a series. View the series intro here) If you are a business owner or entrepreneur, most people expect you to have a professional presence on social media. You need to respond to LinkedIn...
Social and Health Holidays Calendar

Social and Health Holidays Calendar

Social and Health Holidays Calendar Do you ever stare at your Facebook or Instagram feed wondering, “what on earth should I post today?” We got you! If you ever feel stuck on social media, grab this handy list of health observances and social media...
Social Schedulers Reviewed

Social Schedulers Reviewed

Social Schedulers Reviewed Social media networks offer a great opportunity for you to showcase your practice and share your message. Social media can also be a huge time trap. That is where social schedulers come in. Social schedulers give you the freedom to batch...
Is Your Brand Consistent or Chaotic?

Is Your Brand Consistent or Chaotic?

Is Your Brand Consistent or Chaotic? When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for an online journal, do they see...

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