Copywriting vs. Content Marketing: Which Do You Need?

Copywriting vs. Content Marketing: Which Do You Need?

Copywriting vs. Content Marketing: Which Do You Need?   The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting and...
Content Marketing for Naturopathic & Functional Medicine

Content Marketing for Naturopathic & Functional Medicine

Content Marketing for Naturopathic & Functional Medicine Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.  How, then do you educate people on the...
2 Best Digital Tools for Everything: Part 4 (Email)

2 Best Digital Tools for Everything: Part 4 (Email)

2 Best Digital Tools for Everything: Part 4 (Email) (This post is part of a series. View the series intro here) Showing up in a person’s inbox is about as personal as it gets (aside from actually meeting face-to-face). Sending emails on a regular basis to patients or...
Naturopathic Topic Ideas for Online Quizzes

Naturopathic Topic Ideas for Online Quizzes

Naturopathic Topic Ideas for Online Quizzes Have you read my post about how to use online quizzes to attract new patients to your naturopathic practice? Now to choose a topic….(key crickets in the background)… The topic of your naturopathic online quiz can make or...
How to Use Quizzes to Reach New Patients

How to Use Quizzes to Reach New Patients

How to Use Quizzes to Reach New Patients Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my website, and I am jazzed to...
Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

Landing Pages, Lead Boxes, and Pop-Ups: When to Use What It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use one or the other....

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