Copywriting vs. Content Marketing: Which Do You Need?

Copywriting vs. Content Marketing: Which Do You Need?

Copywriting vs. Content Marketing: Which Do You Need?   The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting and...
Content Marketing for Naturopathic & Functional Medicine

Content Marketing for Naturopathic & Functional Medicine

Content Marketing for Naturopathic & Functional Medicine Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.  How, then do you educate people on the...
When to Rebrand and Why

When to Rebrand and Why

When to Rebrand and Why I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s different to do it for myself. So, in this post, I’m going to get a...
10 Things You Can Do to Make Your Business Better

10 Things You Can Do to Make Your Business Better

10 Things You Can Do to Make Your Business Better Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can’t count in that forever. The economy will shift, people’s buying...
5 Tips for Getting Great Testimonials

5 Tips for Getting Great Testimonials

5 Tips for Getting Great Testimonials The best copywriting is nothing compared to a solid testimonial. There, I said it. My livelihood depends on writing web copy, sales pages, emails, etc… …but I fully acknowledge that even the best sales letter is nothing without...
The 4 Keys to Online Success

The 4 Keys to Online Success

The 4 Keys to Online Success Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc. At the same time, however, many of you have...

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