Wellness Website Pro Blog

Marketing and Copy Tips for Health and Wellness Businesses

read newest posts

10 Things You Can Do to Make Your Business Better

by Sarah Cook, ND | Sep 1, 2020 | Content Strategy

Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's buying patterns will change, and you need to be in a solid position to...

5 Tips for Getting Great Testimonials

by Sarah Cook, ND | Aug 7, 2020 | Content Strategy

The best copywriting is nothing compared to a solid testimonial. There, I said it. My livelihood depends on writing web copy, sales pages, emails, etc… …but I fully acknowledge that even the best sales letter is nothing without PROOF. Testimonials give proof that your...

The 4 Keys to Online Success

by Sarah Cook, ND | Aug 5, 2020 | Content Strategy

Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc. At the same time, however, many of you have stuck with the brick-and-mortar...

older posts

Nobody Else Knows What You Know

by Sarah Cook, ND | Oct 31, 2019 | Content Strategy

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...

Coming from the Heart Matters

by Sarah Cook, ND | Oct 23, 2019 | Content Strategy

Your Paradigm Shift Could Make You Money

by Sarah Cook, ND | Oct 18, 2019 | Content Strategy

You are a Master at Solving Problems

by Sarah Cook, ND | Oct 10, 2019 | Content Strategy

Your Patients Want Something—Badly

by Sarah Cook, ND | Oct 4, 2019 | Content Strategy

What is StoryBrand

by Sarah Cook, ND | Oct 1, 2019 | Content Strategy

This article is part 1 of 11 in a series on StoryBrand for Health and Medicine. Check out the entire series here. StoryBrand for Health and Medicine Part 1: What is StoryBrand? Let’s face it. You didn’t go to medical school or chiropractic college...

StoryBrand for Health and Medicine

by Sarah Cook, ND | Oct 1, 2019 | Content Strategy

Most of the naturopathic doctors, chiropractors, acupuncturists, and functional medicine practitioners that I know are doing UNBELIEVABLE work with their patients and clients. Many of them are extremely successful. However, very few of them have a solid strategy for...

Build a Website Part 7: 5 Ways to Create a Buzz for Your New Website

by Sarah Cook, ND | Aug 25, 2019 | Content Strategy

(Note: this article is part 7 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.) Build a Website Part 7: 5 Ways to Create a Buzz for Your New Website Woot woot! You have built an incredible website...

Building a Website Part 6: Create a Winning Sales Funnel for Your Website

by Sarah Cook, ND | Jul 26, 2019 | Content Strategy

(Note: this article is part 6 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.) Build a Website Part 6: Create a Winning Sales Funnel for Your Website If you’ve been following along with this blog...