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If you've been cleaning out your closets or garage—or doing a seasonal cleanse for your body–I have one more idea for you. How about detoxing your digital presence? I know you might be thinking, “Are you adding more things to my plate, Sarah?” But I have some ideas to...

Most professionals I know are overwhelmed by managing, marketing, and growing their businesses. In the health and wellness space, I encounter doctors and healers who are absolutely amazing at helping their patients but, well, just don’t have a business mind. That’s a...

When my husband asked Alexa the other night to recommend a book he might enjoy, she told him to read Girl, Stop Apologizing. That gave us all a good laugh—especially my 12-year old son. I know my husband won’t take Alexa’s recommendation (and I’m not jumping on it now...

I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s different to do it for myself. So, in this post, I’m going to get a little more personal...

Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's buying patterns will change, and you need to be in a solid position to...

The best copywriting is nothing compared to a solid testimonial. There, I said it. My livelihood depends on writing web copy, sales pages, emails, etc… …but I fully acknowledge that even the best sales letter is nothing without PROOF. Testimonials give proof that your...

Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc. At the same time, however, many of you have stuck with the brick-and-mortar...