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Marketing and Copy Tips for Health and Wellness Businesses
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A Review of Business Made Simple University (BMSU)
Most professionals I know are overwhelmed by managing, marketing, and growing their businesses. In the health and wellness space, I encounter doctors and healers who are absolutely amazing at helping their patients but, well, just don’t have a business mind. That’s a...
The 3 Business Books You Need for 2021
When my husband asked Alexa the other night to recommend a book he might enjoy, she told him to read Girl, Stop Apologizing. That gave us all a good laugh—especially my 12-year old son. I know my husband won’t take Alexa’s recommendation (and I’m not jumping on it now...
Email Marketing by the Numbers
Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way to build connections. It’s a way to earn people’s trust. Emails are all about...
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Smart Email Marketing for Health & Wellness Professionals
I have 2 questions for you: Do you use email as part of your marketing strategy? Does it work? If the answer to either of those questions is NO, this article is for you. From my experience writing for health and wellness professionals, I’ve seen that many of you don’t...
Copywriting vs. Content Marketing: Which Do You Need?
The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting and content marketing? Here's why. As the owner of a health and...
Content Marketing for Naturopathic & Functional Medicine
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come. How, then do you educate people on the valuable service you provide and convince them that they need it? ...
When to Rebrand and Why
I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s different to do it for myself. So, in this post, I’m going to get a little more personal...
10 Things You Can Do to Make Your Business Better
Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's buying patterns will change, and you need to be in a solid position to...
5 Tips for Getting Great Testimonials
The best copywriting is nothing compared to a solid testimonial. There, I said it. My livelihood depends on writing web copy, sales pages, emails, etc… …but I fully acknowledge that even the best sales letter is nothing without PROOF. Testimonials give proof that your...
The 4 Keys to Online Success
Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc. At the same time, however, many of you have stuck with the brick-and-mortar...
DIY vs DFY: How to Choose
If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly to be sure your audience keeps you top of mind. Depending on the...
How to StoryBrand Your Health and Medicine Business
Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...
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