Explore the Blog
Marketing and Copy Tips for Health and Wellness Businesses
read newest posts
How to Use Your Bio to Attract Patients
Looking to freshen up the professional bio on your website or directory listing? Include as many of these 7 parts to attract your ideal patients and get more bookings from your bio! Photo Get a professional headshot that looks friendly and inviting. This is not about...
My 148 Word Manifesto
I know that naturopathic medicine works. I know that the world would be a better place if more people took a proactive instead of a reactive approach to their health. The problem is that most people don’t get that. They don’t give naturopathic or functional medicine a...
5 Better Uses of Your Time than Social Posting
Nurture Content is Essential Consistently sharing helpful and informative content on social media, blogs, and emails is an essential part of marketing. The problem is that it pays off only over time—after hundreds of posts and messages sent. That can be exhausting and...
older posts
Can You Grow Your Email List Without a Freebie?
Do you need a freebie? Whether you call it a lead magnet or a freebie, giving away a valuable piece of content is a popular way to grow an email list. A lead magnet could be a downloadable guide or checklist, an email course, or a mini video series. I generally...
Spring Cleanse: Detox Your Digital Presence
If you've been cleaning out your closets or garage—or doing a seasonal cleanse for your body–I have one more idea for you. How about detoxing your digital presence? I know you might be thinking, “Are you adding more things to my plate, Sarah?” But I have some ideas to...
A Review of Business Made Simple University (BMSU)
Most professionals I know are overwhelmed by managing, marketing, and growing their businesses. In the health and wellness space, I encounter doctors and healers who are absolutely amazing at helping their patients but, well, just don’t have a business mind. That’s a...
The 3 Business Books You Need for 2021
When my husband asked Alexa the other night to recommend a book he might enjoy, she told him to read Girl, Stop Apologizing. That gave us all a good laugh—especially my 12-year old son. I know my husband won’t take Alexa’s recommendation (and I’m not jumping on it now...
Email Marketing by the Numbers
Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way to build connections. It’s a way to earn people’s trust. Emails are all about...
Smart Email Marketing for Health & Wellness Professionals
I have 2 questions for you: Do you use email as part of your marketing strategy? Does it work? If the answer to either of those questions is NO, this article is for you. From my experience writing for health and wellness professionals, I’ve seen that many of you don’t...
Copywriting vs. Content Marketing: Which Do You Need?
The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting and content marketing? Here's why. As the owner of a health and...
Content Marketing for Naturopathic & Functional Medicine
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come. How, then do you educate people on the valuable service you provide and convince them that they need it? ...
When to Rebrand and Why
I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s different to do it for myself. So, in this post, I’m going to get a little more personal...
Free Stuff!
I drop my best messaging and marketing tips to my email subscribers every week, completely free! Plus, I'll send you a bonus of your choice—just for joining my email list of success-oriented clinicians.
Feeling ignored online?
Get a powerful messaging framework to capture attention on social media, emails, or your website.
Tired of Content Creation?
Get one month of engaging health content, ready to copy, paste and share as your own!
Emails not working?
Get better email results with these 50 subject lines that work like magic to increase open rates!