Wellness Website Pro Blog
Marketing and Copy Tips for Health and Wellness Businesses
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Copywriting vs. Content Marketing: Which Do You Need?
The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting and content marketing? Here's why. As the owner of a health and...
Content Marketing for Naturopathic & Functional Medicine
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come. How, then do you educate people on the valuable service you provide and convince them that they need it? ...
When to Rebrand and Why
I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s different to do it for myself. So, in this post, I’m going to get a little more personal...
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10 Things You Can Do to Make Your Business Better
Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's buying patterns will change, and you need to be in a solid position to...
5 Tips for Getting Great Testimonials
The best copywriting is nothing compared to a solid testimonial. There, I said it. My livelihood depends on writing web copy, sales pages, emails, etc… …but I fully acknowledge that even the best sales letter is nothing without PROOF. Testimonials give proof that your...
The 4 Keys to Online Success
Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc. At the same time, however, many of you have stuck with the brick-and-mortar...
DIY vs DFY: How to Choose
If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly to be sure your audience keeps you top of mind. Depending on the...
How to StoryBrand Your Health and Medicine Business
Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...
Your Medicine Makes Life Better
Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...
Help People Avoid Horrible Things
Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...
How to Get People to Take Action
Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...
SOAP has a Plan. But Does Your Marketing?
Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and want to engage. Follow this blog series to discover how StoryBrand is a...
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