10 Things You Can Do to Make Your Business Better
Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can’t count in that forever. The economy will shift, people’s buying patterns will change, and you need to be in a solid position to meet the changing demand.
If you’ve noticed a drop in appointments or revenue in recent months, you might be starting to feel a little concerned. The best remedy for concern? Action.
So, if you find yourself with a few extra hours on your hands, let’s put those hours to good use. Here’s a list of 10 things you can do that will make your business better.
#1: Call Your Clients
You didn’t see that one coming, did you? It’s kind of a revolutionary idea these days. Pick up the phone. Put on the headset or the earbuds. Call your clients out of the blue.
Who should you call? Any of them. The best place to start is with clients who haven’t followed up for at least the last month. These are the clients who may need a gentle reminder to get back on track.
These calls can be short and sweet. Let them know you’re thinking of them and wanted to check in. Invite them to schedule a return appointment or direct them to a free resource.
Your clients will be pleasantly surprised, and you’ll stand out as a practitioner who cares.
#2: Mail Some Notes
Sending a greeting card or thank-you note in the mail accomplishes a similar result as picking up the phone to call. Your clients will be caught off-guard by an unexpected yet kind surprise. Plus, you don’t have to worry about getting roped into a long conversation!
The notes you send can be simple “thinking of you” cards of “thank-you” notes. Buy a few packs of greeting cards, and write some hand-written notes. If you want to do this on a bigger scale, print some greeting cards and simply sign them by hand.
Now is a great time to send a note in the mail—before the craziness of the holidays hits!
#3: Send More Emails
It’s not as personal as a phone call or hand-written note, but emails are an incredible way to stay connected with your clients and potential clients.
If you’ve fallen off the bandwagon (or never gotten on it to begin with), now is the time to start emailing your list.
Don’t have an email list? Get one started with your current and past clients. Enter their email addresses into an email service provider (like MailChimp) and send out a message to let them know why they’re hearing from you.
Then start sending regular emails with helpful or inspiring content. Your clients will feel more connected to you and reminded about what you offer!
#4: Create a Freebie
Another way to gain trust and admiration from your clients and followers is to give away free content. Write a quick resource guide or recipe booklet. Design it to look branded and professional in Canva.
When you put in a little bit of effort to package up a free offer, you can promote it in exchange for an email address. It will help to grow your list and establish your authority.
Creating a freebie truly is a good use of your time and can be a needle-mover that will make your business better over time.
#5: Freshen Up Your Website
If you have some time on your hands or your business is slow, one of the best things you can do is go back to freshen up your website! Does your copy capture the message you really want to share? Does it speak to the types of people you want to attract? Is it clear? Compelling?
And most of all—does your website have a clear call-to-action (CTA) that gets people to take the next step with your business? If you need some affordable yet high-value guidance on updating your site, be sure to check out the Wellness Website Template Pack.
#6: Automate a Nurture Sequence
If you have a great website and a freebie, you’ve set the groundwork to grow your email list. As people request your freebie, your list will grow. One of the best next things to put into place is an automated sequence of emails that goes to new subscribers. I call it a nurture sequence.
The purpose of the nurture sequence is to welcome people to your community and introduce them to what you offer. You should provide value but also invite them to take the next step (free call? book appointment? join program?).
If you need help figuring out what to put into an automated email nurture sequence, I have the perfect resource for you. I’ve written plug-n-play templates that you can access as part of the Online Sales Kit here.
#7: Revisit Your Systems
One of the most powerful ways to set your business up for better success is to streamline your systems. By systems, I mean the processes you follow every day.
They include things like..
- How you respond when somebody messages you for more info on Instagram
- What you or your receptionist say on the phone when a potential new client calls
- How you welcome new clients to your practice (welcome email? info packet?)
- How you remind patients of their appointments or to reschedule at the right time
- What process you follow to request reviews and testimonials
- And on and on and on and on.
The best way to get clear on your systems is to write them down in detail. You can also do voice recordings or screen recordings to document processes. Think of it as if you are training somebody to take over your practice and run it like you do.
The benefit in the long run? You’ll not only become more efficient in your processes but also be in a position to hire help or even sell your business some day!
#8: Update Your Offers
The old way of charging time for money is phasing out. More and more practitioners are shifting their offers to leverage their time. You can do it too!
One of the simplest ways to update your offers is to create a package of visits or a membership option. Be clear about what’s included and add bonus materials—like menu plans, recipe guides, calendars, etc. When you bundle your services and add valuable content, you can charge more and help people on a deeper level.
#9: Consistently Post
I know it takes time and creativity. But regularly posting content to your social media profiles is a fabulous way to stay connected with your followers. It’s also a fabulous way to expand your audience, establish your expertise, and build trust with your community.
Because I know that consistently posting is one of the hardest things for health practitioners, I created the Social Content Toolkit to help you solve that problem. It will inspire you with idea and give you a system to be efficient and consistent over time!
You don’t always have to be in execution mode to be successful. Your brain will work a thousand times better if you let it rest. Give yourself some grace, and come back when you’re refreshed!
About Sarah at Wellness Website Pro
Sarah Cook, ND, is a StoryBrand Certified Copywriter for health and wellness businesses. If you're a naturopathic doctor, functional medicine practitioner, or anybody with a message of health, Sarah is your copy gal. The right words can turn your website into a revenue-generating asset and take your business from ignored to adored. Find out how here.